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Baby Bunting (ASX: BBN) — Company Overview, News & Financial Data

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Company profile

Baby Bunting

Baby Bunting is an Australia-based specialty retailer of nursery products and baby goods. Founded in 1979, the company operates a network of large-format retail stores across Australia and New Zealand, alongside e-commerce platforms. Its product range encompasses baby travel systems, car seats, prams, nursery furniture, cots, mattresses, feeding accessories, babywear, maternity products, and health and safety goods. In addition to retailing third-party national brands, the business distributes exclusive products and private-label merchandise. The company also offers ancillary customer services, including car seat installation, hire services, and custom gift registry management.

Snapshot

Public AUOwnership
1979Year founded
1,001–5,000Employees
Dandenong, AustraliaHead office
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Global footprint

Operations

Products and/or services of Baby Bunting

  • Car Seats and Travel Systems: Retailing child safety restraints, convertible car seats, booster seats, capsules, and integrated travel systems. The range complies with regional safety standards and includes national and exclusive brand models alongside professional fitting and installation services.
  • Prams and Strollers: Supplying single, double, compact, and all-terrain strollers, prams, and related accessories. Products feature modular bassinet attachments and folding mechanisms sourced from major global manufacturers to cater to infant and toddler transport requirements.
  • Nursery Furniture and Bedding: Offering cots, bassinets, bedside sleepers, change tables, nursery chairs, mattresses, and bed linen sets. Operations include bundled furniture packages and timber furniture pieces tailored for infant bedrooms and nursery setups.
  • Feeding and Nursing Supplies: Distributing highchairs, breast pumps, sterilisers, bottle feeding equipment, soothing products, and nursing accessories. The line includes electronic and manual feeding devices alongside mother care items and solid feeding essentials.
  • Babywear and Apparel: Marketing newborn and infant clothing lines, sleepwear, suits, bodysuits, and accessories. Collections cover seasonal outer garments and daily essentials across multiple sizing categories for infants and toddlers up to early childhood.
  • Digital and Retail Services: Providing online e-commerce ordering, click-and-collect options, delivery fulfillment, personalized gift registries, and equipment hire services. Retail infrastructure links physical stores with digital platforms to support customer account and list management.

Baby Bunting executive team

  • Mr. Mark TepersonCEO, MD & Director
  • Mr. Darin HoekmanCFO & Company Secretary
  • Mr. Corey LewisChief Legal Officer, Chief of Staff & Company Secretary
  • Mr. Scott TealGeneral Manager of Merchandise & Marketing
  • Ms. Sharyn MurrayGeneral Manager of People & Culture
  • Ms. Ciara McGoohanChief Customer Officer & Chief Data & Analytics Officer