Publishing Principles & Editorial Standards
Last reviewed
Grafa publishes financial news and market data. This page explains how we work, where our information comes from, how we check it, how we use automation, and how we label what you are reading. It applies to everything published under the Grafa name.
Grafa is published by Grafa Pty Ltd (ACN 630 729 145), an Australian company based in Fremantle, Western Australia. Ownership and funding are explained on our Ownership & Funding page; errors and corrections are covered in our Corrections & Feedback Policy.
Our mission
Markets are documented in public, in exchange announcements, regulatory filings and official data, but that record is written for professionals. Grafa turns this information into digestible information and actionable insights quickly without losing what matters. We cover an ever-growing list of exchanges and markets including the ASX, NYSE, Nasdaq, crypto, forex and the economic indicators that move them.
Our editorial approach favours clarity over complexity making financial news easy to digest.
Where our information comes from
Grafa's market coverage is built on primary, public documents:
- company announcements published to the ASX
- filings lodged with the U.S. Securities and Exchange Commission (EDGAR)
- company releases, results and investor presentations
- market data from licensed third-party providers
- licensed news feeds from partner publishers
Prices and market data shown on Grafa come from third-party providers and are delayed unless a page says otherwise — we label delayed data as “Delayed” rather than implying it is live.
Content licensed from partner publishers appears under that publisher's name and channel.
How we check what we publish
News about a company, a price or a filing is sourced from a primary document released publicly or a licensed data feed. We generate content based on this information which is then reviewed by one of our journalists before publishing. Should an error occur during this process, Grafa will amend the article as soon as practically possible. Grafa will only amend or delete errors which are agreed to be factually inaccurate. Grafa should be notified via the Editorial form on our contact page. For more information on corrections, please see our Corrections & Feedback Policy.
Automation
Grafa uses automation, including large language models, to produce some coverage. Whilst every attempt is made to ensure the accuracy of content, like all news outlets, errors can occur from time to time. If there is an inaccuracy in one of our articles, we encourage users to report the error via our Editorial form on our Contact page.
- What automation does
- Our content pipeline monitors ASX announcements and SEC filings as they are lodged, extracts the material facts, and drafts an article from the source document. We use automation because the public record moves faster and at greater scale than any newsroom can manually review, helping retail investors learn about filings on the day they are released rather than days later.
- What automation does not do
- Generated drafts are created unpublished. They are not visible to readers and cannot be published until a Grafa editor opens them, checks them against the source document, and approves publication. Automation is not used to invent facts, quotes, analysis or sources, produce opinion, or impersonate a real person.
- Images
- Some article images are illustrative or AI-generated rather than photographs of the event described. Where present, those images will carry a visible label.
Bylines and attribution
Every Grafa article carries a byline, and every byline links to an author page with that author's role, background and public profiles. Articles licensed from partner publishers are attributed to the originating publisher and channel.
When an article is produced using the automation described above, the editor or journalist who reviews it, publishes it.
How we label what you are reading
- Grafa news
- Reporting on an event, a filing or a market move.
- Grafa insights / opinion
- Argument and interpretation. Labelled on the page and marked up as opinion in our structured data, so aggregators can tell the difference.
- Sponsored or partner content
- Paid or commercially supplied material is labelled as such. Whilst Grafa may apply newsroom standards and style to this content, it is not produced by the Grafa newsroom and therefore Grafa is not responsible for any inaccuracies or opinions present in the article.
- Grafa data and signals
- Signals and data are derived automatically from publicly available data. These are published without editorial input. Grafa accepts no responsibility for data or signals which may be inaccurate.
Unnamed sources
Grafa's coverage is built on public documents. We do not rely on unnamed sources. Grafa accepts no responsibility for content published by third parties which may be considered inaccurate or incorrect.
Independence
Grafa editorial decisions are made by the newsroom. Where a commercial relationship is relevant to something we have published, we disclose it in the article. How Grafa earns money is set out in full on our Ownership & Funding page.
Grafa is not financial advice
Grafa publishes information and data, not personal financial advice. Nothing on Grafa takes your objectives, financial situation or needs into account. You should seek independent legal, financial, taxation or other advice relevant to your circumstances before acting on anything you read here. See our Terms & Conditions for the full terms.
Contact
Every enquiry reaches us through a form, so it lands with the right desk and you get a reply you can track.