Publishing Principles & Editorial Standards
Last reviewed
Grafa publishes financial news and market data for people who invest. This page explains how we work: where our information comes from, how we check it, how we use automation, and how we label what you are reading. It applies to everything published under the Grafa name.
Grafa is published by Grafa Pty Ltd (ACN 630 729 145), an Australian company. Ownership and funding are set out on our Ownership & Funding page; mistakes and how we fix them are covered by our Corrections & Feedback Policy.
Our mission
Markets are documented in public — in exchange announcements, regulatory filings and official data — but that record is written for professionals. Grafa's job is to turn it into something a non-professional can read in seconds without losing what matters. We cover the ASX, NYSE, Nasdaq, crypto, forex and the economic indicators that move them.
Our editorial priorities follow from that: what moved, why it matters, and what the primary source actually says. We favour clarity over cleverness, and we would rather publish less than publish something we cannot stand behind.
Where our information comes from
Grafa's market coverage is built on primary, public documents:
- company announcements published to the ASX
- filings lodged with the U.S. Securities and Exchange Commission (EDGAR)
- company releases, results and investor presentations
- market data from licensed third-party providers
- licensed news feeds from partner publishers
Where a story rests on a document, we say which document and, where we can, link to it. Prices and market data shown on Grafa come from third-party providers and are delayed unless a page says otherwise — we label delayed data as “Delayed” rather than implying it is live.
Content licensed from partner publishers is published under that publisher's name and channel, and is never presented as Grafa reporting.
How we check what we publish
Every factual claim about a company, a price or a filing must be traceable to a primary document or a licensed data feed. Figures are checked against the source rather than against another article. If we cannot tie a claim to a source, it does not run.
When a story develops after publication we update it and record that it changed — see our Corrections & Feedback Policy. The published and last-updated times shown on every article are the real times, not a freshness signal.
How we use AI
Grafa uses automation, including large language models, in producing some of our coverage. We think you should know exactly where and how.
- What automation does
- Our content pipeline monitors ASX announcements and SEC filings as they are lodged, extracts the material facts, and produces a draft article from that source document. We use automation because the raw record is published faster and in greater volume than any newsroom can read — automation is how a retail investor gets told about a filing on the day it lands rather than a week later.
- What automation does not do
- A generated draft is created unpublished. It is not visible to readers and cannot become visible until a Grafa editor opens it, checks it against the source document, and publishes it. Automation is not used to invent facts, quotes, analysis or sources, and it is not used to produce opinion. We do not use AI to impersonate a real person, or to put a byline on work that person did not review.
- Images
- Some article images are illustrative or AI-generated rather than photographs of the event described. Those images carry a visible label on the article itself.
If you think a piece of Grafa content reads as though it was published without that review, tell us — that is exactly the kind of report our corrections process exists for.
Bylines and attribution
Every Grafa article carries a byline, and every byline links to an author page with that author's role, background and public profiles. Articles licensed from partner publishers are attributed to the originating publisher and channel.
Where an article was produced with the automation described above, the editor who reviewed and published it is accountable for it.
How we label what you are reading
- News
- Factual reporting on an event, a filing or a market move.
- Insights / Opinion
- Argument and interpretation. Labelled on the page and marked up as opinion in our structured data, so aggregators can tell the difference.
- Sponsored or partner content
- Paid or commercially supplied material, labelled as such. It is not produced by the newsroom.
- Data and signals
- Algorithmically derived indicators. They are not editorial judgements and not recommendations.
Unnamed sources
Grafa's coverage is built on public documents, so we do not routinely rely on unnamed sources. If we ever publish information that cannot be publicly attributed, we will say in the article why the source is not named and what we did to satisfy ourselves it is accurate, and a Grafa editor must approve it before it runs.
Independence
Editorial decisions are made by the newsroom. Advertisers, commercial partners, broker partners and data providers have no say in what we cover or how we cover it, and no pre-publication access to editorial content. Where a commercial relationship is relevant to something we have published, we disclose it in the article. How Grafa earns money is set out in full on our Ownership & Funding page.
Grafa is not financial advice
Grafa publishes information and data, not personal financial advice. Nothing on Grafa takes your objectives, financial situation or needs into account. You should seek independent legal, financial, taxation or other advice relevant to your circumstances before acting on anything you read here. See our Terms & Conditions for the full terms.
Contact
Every enquiry reaches us through a form, so it lands with the right desk and you get a reply you can track.