Cookie Policy
This Cookie Policy explains how Grafa Pty Ltd ("we", "our", "us") uses cookies and similar storage when you use the Grafa platform. Cookies are small files a site stores in your browser to remember your choices and understand how the product is used.
We only set non-essential cookies — the analytics and attribution cookies listed below — after you accept them in our cookie banner. Essential cookies needed to sign you in and keep the site working are always set. This policy should be read together with our Privacy Policy.
Cookies we set
grafa_consent- Purpose
- Stores your cookie-consent choice and the policy version you agreed to, so we don't ask again unless this policy materially changes.
- Retention
- 1 year
grafa_vid- Purpose
- An anonymous visitor ID used for first-touch attribution and funnel analytics. Set only after you accept analytics cookies.
- Retention
- 1 year (set only after consent)
grafa_utm- Purpose
- Remembers the first-touch marketing campaign parameters (UTM) that brought you to Grafa. Set only after you accept analytics cookies.
- Retention
- 30 days (set only after consent)
_ga, _ga_*, _gid- Purpose
- Google Analytics (GA4) cookies that measure aggregate usage so we can improve the product. We run GA4 in Consent Mode, so these are only set once you accept analytics cookies.
- Retention
- Per Google's retention periods
Essential / authentication cookies- Purpose
- Required to sign you in and keep your session secure (managed by our authentication provider). These are not used for analytics and cannot be switched off.
- Retention
- Session or short-lived
Managing your choice
If you decline, only the essential cookies above are set — no analytics or attribution cookies are stored. You can change your choice at any time by clearing the Grafa cookies in your browser settings; the cookie banner will then reappear so you can choose again.