Why did Baby Bunting Group (ASX:BBN) change its full-year profit guidance?

Baby Bunting Group (ASX:BBN) revised its forecast because trading conditions softened through the fourth quarter. Three central bank cash rate rises and higher fuel prices lowered average transaction values in prams and car safety categories.

What are the updated total sales expectations for Baby Bunting Group (ASX:BBN)?

Baby Bunting Group (ASX:BBN) expects full-year total sales to finish between $553 million and $555 million. This guided range represents an increase of approximately 6.0% compared to the previous financial year.

How is the Store of the Future program impacting Baby Bunting Group (ASX:BBN)?

Baby Bunting Group (ASX:BBN) stated that sales for its Store of the Future program grew by approximately 18% for the full year. The initiative included refurbished store sales growth of roughly 16% in the second half.

What does the updated guidance mean for the final Baby Bunting Group (ASX:BBN) net debt figure?

Baby Bunting Group (ASX:BBN) expects its net debt to finish at approximately $20.0 million at the end of the financial year. Management stated that costs and capital expenditure investments remain in line with initial market expectations.

How is Baby Bunting Group (ASX:BBN) performing in the New Zealand market?

Baby Bunting Group (ASX:BBN) reported sales growth above 15% in New Zealand during the second half of the financial year. The company attributes this expansion to building momentum across its international strategic footprint.

Image for illustrative purposes only. Not a real photo.

Baby Bunting expects profit up to $17M

Written by Brie CarterPublished Jun 24, 2026, 12:28 AM

Baby Bunting Group updated its full-year guidance with an expected pro forma net profit after tax of $16 million to $17 million.
The updated range reflects a decrease in second-half profit expectations compared to previous guidance following softer fourth-quarter trading conditions.
The company continues executing its strategic plan through store refurbishments and expanding its online sales channel.

Baby Bunting Group (ASX:BBN) expects full-year pro forma net profit to reach $16 million to $17 million.

This updated forecast compares to a pro forma net profit of $12.1 million in the previous financial year.

“While trading softened through the fourth quarter, delivering pro forma NPAT growth of 32% to 40% for the full year and further gross margin expansion are strong results in a difficult consumer environment,” said Baby Bunting CEO Mark Teperson.

The company stated that full-year total sales are expected to reach between $553.0 million and $555 million.

Following the announcement, the Baby Bunting share price was down at $1.65.

Management noted that the group is maintaining disciplined cost and capital management alongside online sales growth of approximately 16%.

Baby Bunting expects profit up to $17M

Frequently asked questions

Assets related to this article