Super Retail Group (ASX: SUL) — Company Overview, News & Financial Data
Super Retail Group operates various retail brands in Australia and New Zealand, focusing on competitive pricing for customers.
Super Retail Group
Super Retail Group is a retail business operating across Australia and New Zealand. Founded in 1972, the company manages an extensive portfolio of major retail brands specializing in automotive parts and accessories, sports gear and apparel, and outdoor leisure products. Its portfolio includes Supercheap Auto, rebel, BCF, and Macpac. Supported by an omnichannel distribution network and active customer loyalty programs, the group operates hundreds of retail stores and digital e-commerce platforms serving millions of retail customers. The enterprise employs more than 15,000 team members across its corporate offices, retail store network, and distribution logistics facilities.
Snapshot
Operations
Products and/or services of Super Retail Group
- Automotive Retail: Operations encompass a network of over 330 retail stores across Australia and New Zealand, providing automotive spare parts, hand tools, power tools, car care products, batteries, maintenance equipment, and vehicle accessories for DIY enthusiasts and trade customers.
- Sporting Goods Retail: Operations feature more than 150 retail stores across Australia, supplying athletic footwear, sports apparel, exercise equipment, team sports gear, and fitness accessories from global sporting brands to recreational athletes and sporting clubs nationwide.
- Outdoor and Boating Retail: Operations operate over 150 specialized stores across Australia, offering camping equipment, fishing tackle, boating gear, apparel, water sports equipment, and outdoor living supplies tailored for outdoor recreational activities.
- Outdoor Apparel and Equipment: Operations comprise over 90 retail locations across Australia and New Zealand, offering technical outdoor apparel, hiking footwear, backpacks, sleeping bags, and camping gear designed for extreme weather conditions and outdoor adventure.
- Digital Commerce and Loyalty Platforms: Operations integrate online store channels and customer loyalty programs with over 10 million active members across Australia and New Zealand, facilitating click-and-collect fulfillment, home delivery, and personalized digital retail experiences across all retail brands.
- Supply Chain Infrastructure: Operations maintain dedicated distribution facilities, including a major distribution centre at Truganina, Victoria, to manage inventory, logistics, and bulk fulfillment for hundreds of retail stores and online customer orders throughout Australia and New Zealand.
Super Retail Group executive team
- Mr. Paul BradshawCEO, Group MD & Director
- Mr. David J. Burns CPAChief Financial Officer
- Mr. Gary WilliamsManaging Director of Rebel
- Mr. Ray BirtActing Chief Information and Digital Officer
- Mr. Mark A. ChristensenGM of Investor Relations
- Ms. Inga KirkmanChief Legal Officer
- Mr. Kevin FigueiredoChief People & Safety Officer
- Ms. Mandy RossChief Transformation Officer
- Mr. Reuben CaseyManaging Director of Macpac
- Mr. Michael WassmanManaging Director of BCF