Super Retail Group posts record first-half FY26 sales as revenue tops $2.2B

Super Retail Group (ASX:SUL) reported solid trading momentum for the first half of FY26, delivering record first-half sales for the period ended Dec. 27, 2025.

Group like-for-like sales rose 2.5%, with total sales up 4.2%, driven by strong performances from Supercheap Auto, rebel and Macpac, while BCF lagged amid weaker fishing and marine demand affected by adverse weather in Victoria and South Australia.

Preliminary unaudited results show first-half revenue of about $2.2 billion and normalised profit before tax of between $172 million and $175 million.

Supercheap Auto generated $813 million in revenue and up to $102 million in PBT, rebel posted $741 million in revenue and $53 million in PBT despite margin pressure from higher promotional activity, BCF recorded $520 million in revenue and $39 million in PBT, and Macpac delivered $122 million in revenue and $7 million in PBT.

Managing Director and CEO Paul Bradshaw said elevated promotional intensity, particularly at rebel, weighed on gross margins, while group costs reflected previously announced duplication costs linked to a new Victorian distribution centre and a new HR and payroll platform.

The group ended the half with no drawn bank debt and a positive cash balance, and will release its final audited interim results on Feb. 26.