What is Super Retail Group’s (ASX:SUL) new long-term growth target?

Super Retail Group plans to expand its store network from 790 to more than 900 locations by 2031. Unveiled at its investor day, this five-year strategy aims to capture a larger slice of Australia's estimated $65 billion addressable market.

How does Super Retail Group (ASX:SUL) plan to achieve its 2031 growth strategy?

The company outlines a multi-pronged approach focused on aggressive store rollouts, piloting new retail formats, and increasing online penetration. Management also plans to drive revenue by diversifying product ranges into adjacent segments across its existing brand portfolio.

What is the 'Ignite' program, and how much will Super Retail Group invest in it?

The 'Ignite' program is Super Retail Group’s core business transformation initiative designed to streamline operations and support future growth. The retail giant commits to investing approximately $30 million annually over the next three years into the program.

What are the expected financial returns from Super Retail Group's 'Ignite' program?

Super Retail Group projects that the 'Ignite' transformation initiative will generate annual cost savings of roughly $75 million. The company expects to fully realise these efficiency gains by the 2028–29 financial year.

Will Super Retail Group (ASX:SUL) need to raise capital or increase its budget for this expansion?

No, the company confirmed that the store expansion and transformation plans will not require a budget increase. Super Retail Group intends to comfortably fund the strategy within its existing capital expenditure budget of approximately $150 million per year.

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Super Retail Group targets 900 stores by 2031

Written by Isaac FrancisPublished Jun 10, 2026, 10:46 PM

Super Retail Group (ASX:SUL) has unveiled a five-year strategy to expand its store network from 790 to more than 900 locations by 2031, aiming to capture a larger share of Australia's estimated $65 billion addressable market.

Speaking at the company’s investor day, management outlined plans to drive growth across its Supercheap Auto, Rebel, BCF, and Macpac brands through aggressive store expansion, new formats, increased online penetration, and product diversification.

To support the growth, the retail giant will invest approximately $30 million annually over the next three years into its 'Ignite' transformation programme—an initiative projected to deliver $75 million in annual cost savings by the 2028–29 financial year.

The company confirmed that capital expenditure for the expansion will be comfortably maintained within its existing $150 million annual budget.

Super Retail Group targets 900 stores by 2031

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