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Planet Fitness (NYSE: PLNT) — Company Overview, News & Financial Data

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Company profile

Planet Fitness

About

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Planet Fitness is a franchisor and operator of fitness centers headquartered in Hampton, New Hampshire. Founded in 1992, the company operates and franchises more than 2,900 fitness locations across the United States, Canada, Mexico, Panama, Australia, and Spain. Planet Fitness offers low-cost fitness memberships designed for first-time and casual gym users, providing access to cardio and strength-training equipment, digital workouts via a mobile application, and premium amenities. Its primary business segments consist of franchise operations, corporate-owned club sales, and equipment sales to franchised locations.

Snapshot

Public USOwnership
1992Year founded
1,001–5,000Employees
Hampton, United StatesHead office
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Global footprint

Operations

All Locations
United States
Hampton, US
Canada
Mexico
Australia

Products and/or services of Planet Fitness

  • Franchise Operations: Licensing the Planet Fitness brand, system, and business model to independent franchisee operators who manage the majority of the over 2,900 fitness centers globally while paying ongoing royalty and marketing fees.
  • Corporate-Owned Clubs: Direct ownership and operation of company-owned fitness centers providing comprehensive cardio and strength training equipment, personal training services, and locker rooms across selected markets in the United States and Canada.
  • PF Black Card Membership: Premium membership tier offering members access to all global locations, guest privileges, digital workout content, partner perks, and premium club amenities including hydromassage beds, massage chairs, and tanning equipment.
  • Classic Membership: Entry-level membership tier providing members unlimited access to their home facility, high-quality cardio and strength equipment, clean locker rooms, and free trainer-led fitness instruction at a low monthly subscription fee.
  • Digital Fitness & PF App: Proprietary mobile application delivering on-demand workout classes, digital exercise tracking, membership management tools, and real-time club crowd monitoring through the Crowd Meter feature for members on the go.
  • Equipment Sales & Supply: Selling and arranging delivery of commercial-grade fitness equipment, technology systems, and replacement components directly to franchisee-owned fitness centers to maintain uniform operational standards across the global club network.

Planet Fitness executive team

  • Ms. Colleen KeatingCEO & Director
  • Mr. Jay StaszChief Financial Officer
  • Mr. William BodeChief Operating Officer
  • Ms. Jennifer SimmonsChief Strategy Officer
  • Mr. Brian M. O'Donnell CPASVP & Chief Accounting Officer
  • Mr. Paul BarberChief Information Officer
  • Ms. Stacey CaravellaVice President of Investor Relations
  • Ms. Sarah E. Powell Esq.General Counsel
  • Mr. Brian PovinelliChief Marketing Officer
  • Mr. McCall GosselinChief Corporate Affairs Officer