How did Planet Fitness (NYSE:PLNT) perform in Q1 2026?

Planet Fitness reported Q1 2026 total revenue of $337.2 million, a 21.9% increase compared to Q1 2025. System-wide same club sales grew by 3.5%, driven by a membership base of approximately 21.5 million. Net income rose to $51.6 million, or $0.65 per diluted share, while adjusted EBITDA reached $139.9 million. Despite strong revenue growth, the company lowered its full-year expectations and paused a planned price increase for its premium "Black Card" tier.

What were the key drivers behind Planet Fitness's revenue growth in Q1 2026?

The key drivers behind Planet Fitness's Q1 2026 revenue growth included a 3.5% increase in system-wide same club sales, supported by a growing membership base of 21.5 million. The company’s 2,909 locations continued to attract new members, contributing to the strong top-line performance. Despite this, management tempered full-year expectations due to slower-than-anticipated net member growth.

What challenges did Planet Fitness face in Q1 2026?

Planet Fitness faced challenges in Q1 2026, including slower-than-expected net member growth in the early months of the year. This slowdown, coupled with the decision to pause a planned national price increase for the "Black Card" tier, led the company to lower its full-year financial expectations. These factors weighed on the company’s outlook for the year despite strong Q1 revenue growth.

How did Planet Fitness’s profitability metrics perform in Q1 2026?

Planet Fitness reported strong profitability metrics in Q1 2026. Net income attributable to the company rose to $51.6 million, or $0.65 per diluted share. Adjusted EBITDA climbed to $139.9 million, reflecting the company’s solid operational performance. These results highlight the company’s ability to generate strong earnings even as it navigates challenges in membership growth and pricing strategy.

What strategic changes did Planet Fitness announce for 2026?

Planet Fitness announced a strategic pivot in its pricing strategy, specifically pausing a previously planned national price increase for the Black Card tier. This decision comes as CEO Colleen Keating, who recently took over the leadership role, conducts a broader review of the company’s pricing architecture. The company is also tempering its full-year expectations due to slower-than-expected membership growth.

Planet Fitness revenue skyrockets 22% as membership surpasses 21.5 million

Written by Mahathir BayenaPublished May. 7 2026Last Updated May. 7 2026

Planet Fitness (NYSE:PLNT) reported strong top-line growth for the first quarter of 2026, though management struck a cautious tone by lowering full-year expectations and halting a planned pricing adjustment.

The Hampton-based fitness giant posted total revenue of $337.2 million for the quarter ended March 31, 2026, a 21.9% increase compared to the prior-year period.

System-wide same club sales grew by 3.5%, supported by a membership base that reached approximately 21.5 million across 2,909 locations.

Net income attributable to the company rose to $51.6 million, or $0.65 per diluted share, while adjusted EBITDA climbed to $139.9 million.

Despite the double-digit revenue gains, the company announced a strategic pivot regarding its premium "Black Card" tier.

CEO Colleen Keating, who recently assumed the leadership role, confirmed that the company is pausing a previously planned national price increase for the Black Card pending a broader review of its pricing architecture.

This decision, coupled with slower-than-anticipated net member growth in the early months of the year, led Planet Fitness to temper its 2026 financial targets.

While same club sales growth is now expected at approximately 1%, down from the previous range of 4% to 5%, revenue growth has been trimmed to approximately 7% from the prior estimate of 9%.