Planet Fitness revenue skyrockets 22% as membership surpasses 21.5 million

Planet Fitness (NYSE:PLNT) reported strong top-line growth for the first quarter of 2026, though management struck a cautious tone by lowering full-year expectations and halting a planned pricing adjustment.

The Hampton-based fitness giant posted total revenue of $337.2 million for the quarter ended March 31, 2026, a 21.9% increase compared to the prior-year period.

System-wide same club sales grew by 3.5%, supported by a membership base that reached approximately 21.5 million across 2,909 locations.

Net income attributable to the company rose to $51.6 million, or $0.65 per diluted share, while adjusted EBITDA climbed to $139.9 million.

Despite the double-digit revenue gains, the company announced a strategic pivot regarding its premium "Black Card" tier.

CEO Colleen Keating, who recently assumed the leadership role, confirmed that the company is pausing a previously planned national price increase for the Black Card pending a broader review of its pricing architecture.

This decision, coupled with slower-than-anticipated net member growth in the early months of the year, led Planet Fitness to temper its 2026 financial targets.

While same club sales growth is now expected at approximately 1%, down from the previous range of 4% to 5%, revenue growth has been trimmed to approximately 7% from the prior estimate of 9%.