Bloomberg

Apple Shares Fall After Prices Increase for Macs, iPads

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Apple Inc. shares fell after it raised prices of all Macs, iPads, home devices and the Vision Pro to offset cost hikes caused by a shortage of memory chips and storage. The price increases are in effect globally and are largely unprecedented, with no equivalent in the company's modern history of sweeping hikes across much of its product line. Bloomberg's Neil Campling reports.

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