Pureprofile (ASX: PPL) — Company Overview, News & Financial Data
Pureprofile is a global data, insights, and media company headquartered in Sydney, Australia.
Pureprofile
Pureprofile is a global data, insights, and media company headquartered in Sydney, Australia. The company operates proprietary online consumer research panels across key international markets, including Australia, New Zealand, the United Kingdom, Europe, and the United States. Pureprofile collects direct consumer profile data and opinion research to support market research agencies, corporate brands, and publisher networks. Its operations comprise self-serve digital research platforms, custom quantitative and qualitative market research services, publisher panel integrations, and programmatic digital advertising operations. Through its platforms, the business connects verified consumers with market research surveys while providing data analytics and targeted audience intelligence.
Snapshot
Operations
Products and/or services of Pureprofile
- Data & Insights Panels: Proprietary online consumer survey panels across Australia, New Zealand, the United Kingdom, and the United States, providing global market research access to verified panellists and high-quality first-party survey data for enterprise clients.
- Self-Serve Insights Platform: Cloud-based software tools enabling market researchers, brand managers, and agencies to construct custom surveys, launch targeted audience panels, and instantly analyse real-time consumer feedback through automated reporting dashboards.
- Audience Builder Solutions: Strategic partnership programs allowing digital publishers, loyalty platforms, and corporate networks to integrate co-branded research panels, monetize existing online communities, and generate recurring revenue through survey participation.
- Programmatic Advertising Services: Data-driven digital advertising campaign management utilizing verified consumer profiling data to execute precision audience targeting, media planning, and cross-channel advertising placements across major programmatic ad exchanges.
- Managed Research Services: Full-service market research consulting encompassing study design, custom panel sampling, qualitative and quantitative data collection, advanced analytics, and strategic reporting for corporate and agency clients worldwide.
- Consumer Spend Analytics: Financial data aggregation and shopper intelligence services that track transactional patterns, retail purchasing behaviour, and brand preference metrics to deliver predictive insights for institutional investors and commercial brands.
Pureprofile executive team
- Mr. Martin FilzCEO, MD & Director
- Ms. Melinda SheppardCOO & CFO
- Mr. John GriffinChief Technology Officer
- Ms. Becki GonsalvesHead of Marketing
- Mr. Tim PotterManaging Director - UK/EU/US
- Ms. Lorrie YeungHead of Global Operations
- Mr. Young HamGlobal Head of Innovation & Partnerships
- Ms. Niamh FitzpatrickChief Product Officer
- Ms. Rebecca MansleyHead of Operations - UK
- Mr. George GeorgopoulosHead of Engineering - Europe