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Pureprofile acquires CRNRSTONE to boost qualitative research
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Pureprofile acquires CRNRSTONE to boost qualitative research

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Pureprofile (ASX:PPL) announced the acquisition of Bastion Stable Research, widely known as CRNRSTONE.

The deal, structured as a binding asset purchase agreement, involves a total cash consideration of $700,000 to be paid in a single tranche upon the expected completion date of March 1.

The acquisition marks a significant evolution for Pureprofile, filling a critical gap in its service portfolio.

While Pureprofile has long been a leader in quantitative data, CRNRSTONE brings a prestigious legacy of qualitative expertise.

For fiscal year 2026, CRNRSTONE is projected to generate approximately $3 million in revenue with a pro-forma EBITDA of $300,000.

Pureprofile leadership confirmed the transaction will be financed through existing cash reserves, incurring roughly $50,000 in one-off transaction costs.

The acquisition is expected to be earnings per share accretive within the first full year.

At the time of reporting, Pureprofile's share price was $0.043.