Salesforce agrees Loops AI analytics acquisition
- Salesforce (NYSE:CRM) signed an agreement to acquire Loops, an AI-powered analytics platform designed to monitor performance metrics and identify improvement opportunities.
- The acquisition supports Salesforce’s agentic analytics strategy within Tableau by connecting business insights with automated actions.
- Salesforce said the transaction is expected to close in early November of fiscal 2027, subject to customary closing conditions.
Salesforce (NYSE:CRM) announced a definitive agreement to acquire Loops, an artificial intelligence analytics platform that tracks business performance, explains metric changes, and identifies potential improvement areas.
The acquisition is intended to expand Salesforce’s Tableau analytics capabilities by helping customers move from data insights to actions within their daily workflows.
Loops is designed to operate headless workflows triggered through platforms such as Slack or email, allowing businesses to monitor key performance indicators, detect anomalies, and analyze drivers behind changes.
Salesforce said the acquisition will support its development of agentic analytics tools, which aim to provide automated analysis and recommendations within business processes.
Salesforce provides cloud-based customer relationship management software, including its Tableau analytics platform and artificial intelligence solutions for enterprise customers.
