BuzzFeed reports $26 million Q3 revenue as cuts target savings

BuzzFeed (NASDAQ:BZFD) reported third-quarter 2026 revenue of $26 million, including $15.4 million from advertising, $5.8 million from content and $4.8 million from commerce and other activities.

Total revenue fell 43.8% from $46.3 million a year earlier, with advertising revenue down 31%, content revenue down 20% and commerce and other revenue declining 71%.

Net loss widened to $18.7 million from $7.4 million, while adjusted EBITDA, a non-GAAP measure of operating performance, shifted to a loss of $4.8 million from positive $753,000 in the prior-year quarter.

BuzzFeed deferred its full-year 2026 financial outlook while integrating changes from the Allen Family Digital transaction completed in May and its July restructuring, and said its fourth-quarter strategy focuses on digital platforms and connected television.

BuzzFeed operates digital media brands including BuzzFeed, HuffPost and Tasty, generating revenue through advertising, custom content, studio projects, affiliate commerce and product licensing.

The company is also seeking to increase direct audience engagement across its websites and applications, which accounted for 67% of US traffic to its owned and operated properties in the third quarter, while expanding distribution through digital platforms and connected TV.