MINISO China GMV rises 25%-30% in Q3

• MINISO Group (NYSE:MNSO) reported preliminary mainland China gross merchandise value growth of 25%–30% year over year for Q3 2026.
• Same-store sales grew at a high-single-digit rate, while U.S. GMV increased about 20% during the quarter.
• YOYO generated more than RMB1 billion in GMV during the first nine months of 2026.

MINISO Group (NYSE:MNSO) reported preliminary mainland China gross merchandise value growth of 25%–30% year over year for the third quarter of 2026.

The company said growth accelerated from the first half of the year, with mainland China same-store sales increasing at a high-single-digit rate.

From October 1 through October 7, mainland China gross merchandise value rose 20%–25% year over year, while same-store sales grew at a low-single-digit rate.

MINISO said its proprietary character brand YOYO generated more than RMB1 billion in gross merchandise value during the first nine months of 2026.

U.S. gross merchandise value increased around 20% year over year in Q3, with September growth exceeding 30% and same-store sales remaining positive.

The company said overseas performance was largely in line with its guidance during the quarter.

MINISO said the reported operating figures are preliminary and have not been audited or reviewed by its independent auditors.