Bilibili revenue climbs to RMB7.94 billion

• Bilibili reported Q2 2026 revenue of RMB7.94 billion, up 8% year over year.
• Net profit increased 55% to RMB339.1 million, while advertising revenue rose 28%.
• Daily active users reached 116.5 million, with total user time increasing 14%.

Bilibili (NASDAQ:BILI) reported second quarter 2026 total net revenues of RMB7.94 billion, up 8% year over year, as advertising revenue increased 28% to RMB3.13 billion.

The results compared with the prior-year period as value-added services revenue increased 5% to RMB2.97 billion, while mobile game revenue declined 14% to RMB1.39 billion.

The company reported gross profit of RMB2.95 billion, up 10% year over year, with gross margin of 37.2%, while net profit increased 55% to RMB339.1 million and adjusted net profit rose 25% to RMB703.6 million.

Bilibili also reported average daily active users of 116.5 million during the quarter, with users spending an average of 113 minutes per day on the platform and total user time increasing 14%.

The company ended the quarter with RMB24.30 billion in cash, time deposits, and short-term investments, while repurchasing 5.8 million listed securities year to date for about US$118 million under its US$300 million share repurchase program.