What were Bilibili’s (NASDAQ:BILI) total revenues for Q1 2026?

Bilibili reported total net revenues of RMB7.47 billion ($1.08 billion) for Q1 2026, a 7% year-over-year increase, meeting company guidance and reflecting growth in its advertising and platform engagement.

How did Bilibili perform on profitability in Q1 2026?

The company turned a net profit of RMB202 million, compared with a net loss in Q1 2025. Adjusted net profit rose 62% year-over-year to RMB585.4 million, showing strong operational leverage and cost control.

Which segment drove Bilibili’s growth during the quarter?

Advertising revenue was the primary growth driver, increasing 30% to RMB2.59 billion, aided by optimized ad products and AI-driven efficiency improvements.

How did Bilibili’s mobile gaming division perform in Q1 2026?

Mobile gaming revenue declined 12% to RMB1.52 billion, reflecting tough year-over-year comparisons against historical peak cycles for legacy titles.

What were Bilibili’s platform engagement metrics in Q1 2026?

Daily active users (DAUs) reached 115.2 million, up 8% year-over-year. Average daily time spent per user increased by 11 minutes to 119 minutes, lifting total user engagement by 19%.

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Bilibili swings to profit as ad surge counteracts gaming slump

Written by Mahathir BayenaPublished May. 19 2026Last Updated May. 19 2026

Bilibili (NASDAQ:BILI) reported first-quarter financial results that met revenue expectations and turned a net profit, powered by robust advertising growth and heightened user engagement that cushioned its cooling mobile games division.

The Shanghai-based video-sharing and anime platform generated total net revenues of RMB7.47 billion ($1.08 billion) for the three months ended March 31, 2026, marking a 7% increase from the prior-year period.

Net profit arrived at RMB202 million, representing a significant turnaround from a net loss in the first quarter of fiscal 2025.

Adjusted net profit jumped 62% year-over-year to RMB585.4 million.

Advertising emerged as the company's primary growth driver during the quarter, with ad revenues swelling 30% to RMB2.59 billion.

Management attributed the gains to optimized ad product offerings and AI-driven efficiency enhancements.

Conversely, mobile gaming revenue fell 12% to RMB1.52 billion, weighed down by a demanding year-over-year comparison against peak historical cycles for key legacy titles.

Platform engagement metrics hit record territory during the quarter.

Daily active users (DAUs) reached 115.2 million, an 8% increase over the previous year's first quarter.

The average daily time spent per user expanded by 11 minutes year-over-year to 119 minutes, lifting total user engagement time on the platform by 19%.

Disciplined operational cost containment lifted Bilibili’s gross margin to 37.1% for the period.

The company sustained a robust balance sheet, ending the first quarter with cash, time deposits, and short-term investments aggregating to RMB24.19 billion.

Bilibili also confirmed the execution and completion of its previously authorized $200 million share repurchase program, under which the digital entertainment provider bought back a total of 9.9 million of its listed securities.