E*TRADE launches spot crypto trading service

• E*TRADE will offer spot cryptocurrency trading to retail investors.
• The launch expands Morgan Stanley's presence in digital assets.
• The company said the service responds to growing customer demand for crypto investing.

Morgan Stanley subsidiary E*TRADE will launch spot cryptocurrency trading for retail investors, expanding its digital asset offerings.

The service will allow eligible customers to buy and sell cryptocurrencies directly through their E*TRADE accounts.

The company said the rollout reflects growing client demand for regulated access to digital assets through traditional investment platforms.

Morgan Stanley has gradually expanded its crypto business through wealth management services and investment products before adding retail spot trading.

The launch increases competition among traditional financial firms offering cryptocurrency services to everyday investors.

Major financial institutions have expanded their digital asset businesses as regulatory clarity has improved and investor interest has grown.

The latest move highlights how established brokerage firms continue integrating cryptocurrency trading into mainstream investment platforms.