Southern Cross Media reveals major executive leadership overhaul

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Southern Cross Media reveals major executive leadership overhaul
Southern Cross Media reveals major executive leadership overhaul
Brie Carter
Written by Brie Carter
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Southern Cross Media Group (ASX:SXL) announced a reshuffle of its executive ranks, effective Feb. 23.

Jeff Howard has stepped down as Managing Director and CEO.

To manage the transition, the board has initiated a global search for a permanent successor, while Heith Mackay-Cruise—who recently succeeded Kerry Stokes AC as Chairman—will elevate his role to Interim Executive Chairman.

Scott Butterworth has been appointed as the new Group CFO, succeeding the retiring Craig Haskins, who is scheduled to depart on Feb. 27 after a brief transition period.

Furthermore, John Kelly has been named Interim CEO – TV and Audio, tasked specifically with the critical integration of those media assets.

To support the structural goals, Toby Potter will transition from his interim finance role to become the Chief Transformation Officer – TV and Audio, leveraging over a decade of experience within the company.

Interim Executive Chairman Mackay-Cruise emphasised that these changes represent a "newly constituted board" ready to take the group forward.

He noted that with the implementation of the recent scheme of arrangement now complete, the focus must shift to executing the company’s long-term plans as a unified, multi-platform media leader.

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