Deloitte's Walton on FIFA World Cup Sponsorship Windfall
Deloitte APAC Sports Business Group Leader James Walton explores how the 2026 FIFA World Cup has evolved into a global commercial ecosystem. The tournament has reportedly generated a record-breaking $2.8 billion in sponsorship revenue. He speaks with Haidi Stroud-Watts on "Insight with Haslinda Amin."
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