Step One Clothing (ASX: STP) — Company Overview, News & Financial Data
Step One Clothing is an Australian retailer specializing in bamboo underwear for men and women, emphasizing comfort and style.
Step One Clothing
Step One Clothing is an Australian direct-to-consumer online retailer specializing in the design, manufacture, and distribution of high-performance innerwear and sleepwear products. Founded in 2017, the enterprise offers a range of men's and women's underwear manufactured from organically certified bamboo viscose and eco-friendly textiles. The company integrates proprietary anti-friction panel technology into its garments to prevent chafing during everyday wear and active use. Operating primarily through direct digital storefronts, the business serves retail customers across major core markets in Australia, the United Kingdom, and the United States, utilizing outsourced third-party logistics and regional fulfillment infrastructure.
Snapshot
Operations
Products and/or services of Step One Clothing
- Men's Underwear: Production and direct-to-consumer online distribution of men's trunks, boxer briefs, and long-leg briefs made from organic bamboo viscose. Features include anti-chafing friction panels and moisture-wicking fabrics targeted at everyday and athletic performance wear.
- Women's Underwear: Direct-to-consumer online sales of women's innerwear, including high-waisted briefs, bikini cuts, and boy shorts. The product line incorporates friction-free panel technology, seamless construction, and breathable bamboo fabric formulations tailored for comfort.
- Australian Market Operations: E-commerce operations and fulfillment networks supplying retail consumer markets across Australia. Serves as the primary revenue market, utilizing localized digital marketing, regional distribution hubs, and dedicated direct-to-consumer logistics channels.
- United Kingdom Expansion: Direct-to-consumer e-commerce sales and regional inventory distribution servicing customers in the United Kingdom. Operations focus on localized marketing campaigns, region-specific web storefronts, and third-party logistics fulfillment centers.
- United States Market: Direct-to-consumer digital commerce channels supplying underwear and innerwear products to consumers across the United States. Includes dedicated local fulfillment partners, targeted online advertising campaigns, and region-specific digital platform management.
- Sports and Activewear Accessories: Retail sales of sports innerwear, thermal baselayers, socks, and sleepwear products designed for athletic and outdoor activities. Products utilize specialized weave structures, anti-bacterial bamboo fibers, and ergonomic fit designs.
Step One Clothing executive team
- Mr. Gregory TaylorFounder, CEO & Executive Director
- Mr. Nigel UnderwoodChief Financial Officer
- Mr. Michael Shaun Reddie B.Com., BCom (Hons), L.L.B.Chief Legal & Commercial Officer and Executive Director
- Mr. Karl BengtsonHead of Production
- Mr. William Michael Hundy B.Com., B.Sc., F.A.C.I.D., L.L.B.Company Secretary