Skip to main content

Steadfast Group (ASX: SDF) — Company Overview, News & Financial Data

Steadfast Group logo
SDF Steadfast Group
Two people talking inside an insurance company.
Company profile

Steadfast Group

Steadfast Group is a provider of general insurance brokerage services and insurance underwriting agency operations across Australasia and internationally. Founded in 1996, the enterprise operates an extensive network of general insurance brokerages across Australia, New Zealand, Asia, Europe, and the United States. The business model combines equity holdings in network brokerages, fully owned underwriting agencies, and proprietary insurance technology platforms that facilitate automated policy placement. Through its international broking network, the group supports cross-border risk placement and offers member brokerages collective bargaining power, advisory services, specialized policy wordings, and back-office software infrastructure.

Snapshot

Public AUOwnership
1996Year founded
1,001–5,000Employees
Sydney, AustraliaHead office
Loading Map...
Global footprint

Operations

Products and/or services of Steadfast Group

  • Insurance Broker Network: Distribution of commercial and personal general insurance policies through an extensive network of equity-owned and equity-backed insurance brokerages operating across Australia, New Zealand, Singapore, and international jurisdictions.
  • Underwriting Agencies: Operation of specialized general insurance underwriting agencies that design, price, and distribute tailored commercial niche insurance products to insurance brokers across key market segments including property, liability, and marine.
  • Insurance Technology Platforms: Provision of proprietary digital broking infrastructure, including automated client trading platforms and comprehensive brokerage management systems, which streamline policy quotation, placement, invoicing, and client data administration for brokers.
  • Complementary Business Services: Provision of specialized professional services including premium funding solutions, claims management services, risk assessment consulting, life insurance brokerage, and legal advice tailored specifically for general insurance brokerages.
  • International Broking Network: Management of a global insurance broker network providing cross-border coverage capabilities, international client management, and placement coordination across more than 100 countries worldwide for corporate and commercial enterprise clients.
  • Reinsurance and Wholesale Broking: Placement of complex commercial risk solutions and specialized wholesale reinsurance coverage through dedicated broking channels servicing major commercial entities, institutional insureds, and complex property portfolios globally.

Steadfast Group executive team

  • Mr. Robert Bernard Kelly A.M.Co-Founder, MD, CEO & Director
  • Ms. Samantha HollmanChief Executive Officer of Steadfast International
  • Hannah LeeActing CFO & Financial Controller
  • Mr. David GillespieChief Technology Officer
  • Ms. Shalome RuiterExecutive General Manager of Investor Relations & ESG
  • Mr. Duncan A. M. Ramsay B.Comm., F.C.I.S., FANZIIF, L.L.B., L.L.M.Chief Legal Officer
  • Mr. Nick McKeeChief Operating Officer of International
  • Ms. Eimear McKeeverChief Financial Officer of International
  • Mr. Tim MathiesonChief Executive Officer of Australasia Broking
  • Mr. Mark Senkevics BEChief Executive Officer of Underwriting Agencies