Sports Entertainment Group (ASX: SEG) — Company Overview, News & Financial Data
Sports Entertainment Group operates a portfolio of sports brands in Australia, producing and distributing quality sports content.

Sports Entertainment Group
Sports Entertainment Group is a sports media and entertainment company operating across Australia and New Zealand. The company connects brands with sports fans through a multi-platform network spanning radio broadcasting, television production, digital streaming, print publishing, and event management. Its core operations include 24/7 sports radio networks, dedicated racing broadcasting services, and official match day publications such as the AFL Record. Additionally, the business operates broadcast production studios under the Rainmaker brand, sports marketing and event hospitality through Ballpark, and talent management services via Bravo Management.
Snapshot
Operations
Products and/or services of Sports Entertainment Group
- Sports Radio Broadcasting: Delivery of 24/7 live sports coverage, talk programming, play-by-play match commentary, live streaming, podcasts, and digital news across radio stations and digital mobile applications targeting audiences in Australia and New Zealand.
- Racing Audio Network: Operation of dedicated horse and greyhound racing audio services delivering race previews, form analysis, expert insights, and live event coverage across dedicated radio channels and digital streaming platforms for racing enthusiasts.
- Print Publishing: Production and distribution of official sports match programs, sports magazines, and regional publications including the long-running official match day program for Australian rules football across stadiums and retail channels.
- Television Production: Provision of specialized television, video, and digital content production services for commercial brands and national broadcasters utilizing purpose-built, state-of-the-art television production facilities located in Southbank, Melbourne.
- Experiential Sports Marketing: Delivery of full-service sports marketing, brand activation, corporate hospitality, and live event execution services providing customized fan engagement programs, venue activations, and event management for major corporate partners.
- Talent Management: Representation of professional media and sports personalities, including current and former athletes, television presenters, sports commentators, radio broadcasters, and entertainers for commercial endorsements, corporate speaking, and media opportunities.
Sports Entertainment Group executive team
- Mr. Craig HutchisonCEO, MD & Director
- Trent BondChief Financial Officer
- Ms. Jodie Simm C.A.COO, Executive Director & Company Secretary
- Mr. Chris GiannopoulosExecutive Director
- Mr. Richard SimkissChief Executive Officer of SEN Teams & Rainmaker