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KMD Brands (ASX: KMD) — Company Overview, News & Financial Data

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Company profile

KMD Brands

KMD Brands is a global outdoor, lifestyle and sports retail group operating a portfolio of technical apparel, footwear and action sports equipment brands. The company designs, markets and distributes technical products through direct-to-consumer store networks, digital e-commerce platforms, and wholesale channels across Australasia, North America, Europe, and Asia. Its core product lines include weatherproof outdoor clothing, travel gear, surfing equipment, wetsuits, and specialized trail footwear. Headquartered in Christchurch, New Zealand, the organization manages hundreds of retail stores, distribution facilities, and international supply chain partnerships servicing outdoor enthusiasts, mountain travelers, and action sports participants worldwide.

Snapshot

Public AUOwnership
1987Year founded
1,001–5,000Employees
Christchurch, New ZealandHead office
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Global footprint

Operations

Products and/or services of KMD Brands

  • Surfwear and Hardware Retailing: Retailing and distribution of surfwear, wetsuits, technical apparel, surfboards, and accessories through global store networks, e-commerce, and wholesale partners across Australasia, North America, Europe, and Asia.
  • Outdoor Technical Apparel and Gear: Design and retail of outdoor clothing, weatherproof jackets, sleeping bags, packs, and travel equipment through extensive networks of owned store locations and digital platforms across New Zealand and Australia.
  • Outdoor Footwear Wholesale and Distribution: Design, engineering, and wholesale supply of specialized hiking boots, trail shoes, and outdoor footwear supplied to independent outdoor specialty retailers and footwear stockists primarily across North America.
  • Direct-to-Consumer E-Commerce: Operation of digital retail platforms and branded online storefronts offering global delivery of surfing gear, technical outdoor apparel, footwear, and travel accessories directly to consumers worldwide.
  • Wholesale Distribution Network: Supply and distribution of surf equipment, technical apparel, and footwear to independent sports retailers, dive shops, surf shops, specialty outdoor outlets, and department stores across international markets.
  • Licensed Accessories and Eyewear: Commercial licensing and distribution of branded watches, sunglasses, luggage, footwear lines, and beach lifestyle products through authorized international retail partners, franchise operators, and global trade distributors.

KMD Brands executive team

  • Mr. Brent ScrimshawGroup CEO, MD & Director
  • Ms. Carla Webb-SearGroup Chief Financial Officer
  • Mr. Jonas GolzeGroup Chief Operating Officer
  • Mr. Michael RossChief Information Officer
  • Ms. Frances BlundellChief Legal & ESG Officer and Company Secretary
  • Ms. Amy BeckPresident of Oboz & KMD Brands North America
  • Ms. Megan WelchChief Executive Officer of Kathmandu
  • Mr. John ConnellyFounder, President & CEO of Oboz Footwear
  • Mr. Lachlan FarranChief Commercial Officer
  • Mr. Ashley ReadeChief Executive Officer of Rip Curl