About ELF Beauty
ELF Beauty (NYSE:ELF) is an American cosmetics brand that primarily focuses on producing and retailing high-quality, affordable beauty products for eyes, lips, and face. Known for its vast range of products that cater to diverse beauty needs and preferences, ELF Beauty emphasizes cruelty-free, vegan options in its lineup. With an innovative approach towards beauty, the company continually seeks to introduce new, trend-setting items that resonate with its young and diverse consumer base. ELF Beauty's objectives include expanding its market reach, enhancing its digital presence, and sustaining environmentally conscious manufacturing practices. Through strategic marketing and product development, ELF aims to solidify its presence in the cosmetic industry while advocating for inclusivity and sustainability in beauty standards.
Snapshot
Operations
Products and/or services of ELF Beauty
- Affordable, high-quality cosmetics ranging from eyeshadows, lipsticks to foundation, focusing on inclusivity and diversity.
- Skincare products, including cleansers, moisturizers, and serums designed for a variety of skin types, emphasizing clean and sustainable ingredients.
- Beauty tools and accessories, such as brushes, sponges, and eyelash curlers, made with synthetic, cruelty-free materials.
- Elf+ collection, a line of makeup and skincare products infused with skin-loving ingredients like hyaluronic acid, squalane, and shea butter.
- Keys Soulcare, a lifestyle beauty brand collaboration with Alicia Keys, offering skincare, body care, and makeup products centered around holistic well-being.
- Power Grip Primer, a gel-based makeup primer that ensures long-lasting foundation wear while offering a firm yet comfortable hold.
ELF Beauty executive team
- Mr. Tarang P. AminChairman, CEO & President
- Ms. Mandy J. FieldsSenior VP & CFO
- Mr. Josh FranksSenior VP & COO
- Mr. Scott K. Milsten J.D.Chief People Officer, Senior VP, General Counsel & Corporate Secretary
- Ms. Kory A. MarchisottoSenior VP, Chief Marketing Officer & President of Keys Soulcare
- Ms. Kristina Casey KattenVice President of Investor Relations
- Ms. Melinda FriedHead of Corporate Communications
- Ms. Jennie LaarSenior VP & Chief Commercial Officer