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About El Pollo Loco

El Pollo Loco (NASDAQ:LOCO) is a fast-casual restaurant chain specializing in fire-grilled chicken, offering a variety of Mexican-inspired dishes. With a strong presence primarily in the United States, the company prides itself on its distinctive recipe that has garnered a loyal customer base. El Pollo Loco’s operations encompass both company-operated and franchised restaurants, focusing on high-quality ingredients, traditional cooking methods, and a commitment to community engagement. Its projects are geared towards expanding its footprint, enhancing customer experience through digital innovations, and committing to sustainability initiatives. Objectives include continued growth within existing markets, entering new markets, and leveraging technology for operational efficiency and improved customer service. Through these efforts, El Pollo Loco aims to solidify its position in the fast-casual dining sector and create value for its stakeholders.

What is LOCO known for?

Snapshot

Public US
Ownership
1975
Year founded
4362
Employees
Costa Mesa, United States
Head office
1 of 5
US Rank
Unknown
Sector
N/A
Sector rank
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Operations

All Locations
Costa Mesa, US

Products and/or services of El Pollo Loco

  • Fire-Grilled Chicken, the signature offering featuring whole chickens marinated in herbs, spices, and citrus, then grilled over an open flame.
  • Family Meals, providing combination meals featuring the grilled chicken with sides for families.
  • Mexican entrees like tacos, burritos, and quesadillas, utilizing the fire-grilled chicken as a key ingredient.
  • Sides including rice, beans, salads, and corn, designed to complement the main dishes with flavors from Latin cuisine.
  • Salsas and dressings, made fresh daily to enhance the flavors of the meals, featuring a range of spice levels.
  • Catering services, offering customizable options for events and parties with their range of dishes and sides.

El Pollo Loco executive team

  • Ms. Elizabeth Goodwin WilliamsCEO & Director
  • Mr. Ira M. FilsChief Financial Officer
  • Mr. Clark MatthewsChief Information Officer
  • Mr. Jason WeintraubChief Legal & People Officer
  • Ms. Jill AdamsChief Marketing Officer
  • Mr. Brian CarmichallChief Development Officer
  • Mr. Tim WelshChief Development Officer

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