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Briscoe Group Australasia (ASX: BGP) — Company Overview, News & Financial Data

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Company profile

Briscoe Group Australasia

Briscoe Group Australasia is a New Zealand-based non-food retail holding company operating physical retail store chains and e-commerce platforms nationwide. The company operates through two main retail operating segments: Briscoes Homeware, which sells kitchenware, appliances, tableware, bed linen, and home decor, and Rebel Sport, a major chain offering athletic footwear, sports apparel, and fitness equipment. In addition to its retail footprint across major cities and regional centers in New Zealand, the group maintains digital sales channels for both store brands and holds strategic corporate equity investments within the broader retail and consumer merchandise sector.

Snapshot

Public AUOwnership
1781Year founded
1,001–5,000Employees
Morningside, New ZealandHead office
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Global footprint

Operations

Products and/or services of Briscoe Group Australasia

  • Briscoes Homeware Stores: Operation of a nationwide brick-and-mortar retail store network across New Zealand supplying everyday homeware products, including kitchen appliances, cookware, tableware, bed linen, bathroom accessories, soft furnishings, and home decorative items.
  • Rebel Sport Outlets: Operation of a nationwide retail chain offering sports apparel, athletic footwear, exercise machinery, team sports equipment, outdoor recreation gear, and fitness accessories across physical store locations situated throughout major cities and regional centers in New Zealand.
  • Briscoes E-Commerce Platform: Online retail channel delivering digital browsing, nationwide home delivery, click-and-collect fulfillment, and promotional customer account services for the full range of homeware, bedding, kitchenware, and lifestyle items.
  • Rebel Sport E-Commerce Platform: Online retail shopping platform providing digital ordering, delivery services, and click-and-collect options for sports footwear, performance apparel, exercise equipment, and team athletic goods across New Zealand.
  • Commercial and Bulk Supply Operations: Dedicated retail services catering to commercial clients, hospitality operators, educational institutions, and corporate buyers requiring bulk purchasing of homeware, bedding, cookware, and fitness equipment.
  • Strategic Equity and Brand Investments: Active management of corporate financial investments and strategic minority equity holdings in retail brand operators, including a long-standing stake in international outdoor lifestyle retailer KMD Brands Limited.

Briscoe Group Australasia executive team

  • Mr. Rodney Adrian Duke CNZMDeputy Chairman & Group MD
  • Mr. Geoffrey Peter Scowcroft B.Comm, CAChief Financial Officer
  • Mr. Andrew ScottChief Operating Officer