AdTheorent Holding Company

Company profile

About

AdTheorent (NASDAQ:ADTH) is a technology company focused on data-driven predictive solutions in the digital advertising sector. Their innovative approach uses machine learning and advanced analytics to optimize advertising campaigns for better performance and effectiveness. AdTheorent's projects include developing proprietary technologies that predict consumer behavior, allowing for targeted ad placements across various digital platforms. The company aims to transform digital advertising through science, using its powerful predictive algorithms to reduce wastage in advertising spend and increase return on investment for its clients. With a commitment to innovation and excellence, AdTheorent is dedicated to pushing the boundaries of what's possible in digital advertising, ensuring that ads reach the most receptive audiences, thus driving significant business outcomes for advertisers.

Snapshot

2012Year founded

301Employees

New York, United StatesHead office

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Global footprint

Operations

All Locations

New York City, US

Products and/or services of AdTheorent Holding Company

Predictive advertising solutions utilizing machine learning to deliver data-driven campaign results.
Precision targeting that focuses on ad placement to reach specific audiences more effectively.
Cross-channel media buying services optimizing across digital platforms for greater ROI.
Creative services offering dynamic and personalized ad development for engaging user experiences.
Data analytics and reporting tools providing insights into campaign performance and audience behavior.
Privacy-first solutions ensuring user data security and compliance with regulations.