Bloomberg

Wayfair's Big Bet on Bricks and Mortar

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Wayfair is building on its success as an e-commerce furniture and home goods retailer with a move into large-format brick-and-mortar stores. On Bloomberg Chief Future Officer, CFO Kate Gulliver shows Carol Massar around Wayfair's new Atlanta store, and explains how this new initiative is helping the company create a seamless omnichannel "clicks to bricks" shopping experience.

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