Taboola second quarter revenue rallies 2.4% to $476.8 million

• Taboola’s second-quarter revenue increased 2.4% to $476.8 million, while ex-TAC gross profit rose 11.8% to $192.4 million.
• Revenue missed Taboola’s prior $492–$505 million guidance, and its shares fell about 28% in premarket trading.
• Taboola raised its full-year ex-TAC gross profit and adjusted EBITDA forecasts despite reducing its revenue outlook.

Taboola (NASDAQ:TBLA) reported second-quarter revenue of $476.8 million, up 2.4%, while ex-TAC gross profit increased 11.8% to $192.4 million.

Revenue was below Taboola’s previous $492–$505 million guidance, although adjusted EBITDA of $55.5 million exceeded the prior $49–$55 million range.

Net income improved to $4.3 million, while operating cash flow fell to $31.3 million and free cash flow declined to $17.3 million.

Taboola reduced its 2026 revenue forecast to $1.930–$1.956 billion while raising profitability guidance.

Following the announcement, Taboola's share price was down 28% at $3.81 in premarket trading.

The company said Realize, the addition of Fox News and other publisher agreements are supporting its performance-advertising strategy.

Taboola also launched an advertising platform for AI answer engines and expanded its DeeperDive generative-AI product during the quarter.