Sphere and Lyft sign rideshare deal

• Sphere Entertainment and Lyft announced a multi-year marketing partnership.
• Lyft will become the official rideshare partner of Sphere.
• The agreement includes branding, pickup services, and customer wayfinding features.

Sphere Entertainment (NYSE:SPHR) and Lyft (NASDAQ:LYFT) announced a multi-year marketing partnership that names Lyft the official rideshare partner of Sphere.

The agreement provides Lyft with brand visibility across Sphere’s venue ecosystem, including digital signage, exterior displays, and a dedicated pickup and drop-off area within the venue’s rideshare lot.

Under the partnership, Lyft will provide rideshare services for Sphere guests through dedicated pickup and drop-off infrastructure, in-app wayfinding, and branded customer touchpoints during events.

Sphere said Lyft branding will appear during live residencies, Sphere Experiences, and other events through in-venue placements and exterior venue signage.

Sphere Entertainment operates Sphere, an entertainment venue in Las Vegas focused on immersive experiences, concerts, and events.

Lyft operates a rideshare platform connecting passengers with drivers and provides transportation services across multiple markets, including Las Vegas.