The Real Brokerage (NASDAQ:REAX) and RE/MAX Holdings (NYSE:RMAX) announced on Monday, April 27, 2026, a definitive agreement for Real to acquire RE/MAX Holdings.
The transaction, valued at an enterprise value of approximately $880 million, will result in the formation of a new global entity named Real REMAX Group.
The deal implies a fully synergized multiple of 7x 2025 EBITDA and is expected to be accretive to Real’s earnings and adjusted EBITDA margins within the first full fiscal year post-closing.
By uniting Real’s high-growth, proprietary software platform with RE/MAX’s legacy brand and franchise network spanning 120 countries, the combined company will support over 180,000 agents globally, including more than 100,000 across the U.S. and Canada.
Under the terms of the agreement, the various entities will maintain distinct operational identities.
RE/MAX and Motto Mortgage will continue to operate as franchise brands, while Real will remain an owned brokerage under its existing name.
The new "Real REMAX Group" will focus on delivering an end-to-end, technology-enabled experience for both franchisees and independent agents.
The closing of the transaction remains subject to customary regulatory approvals and shareholder consent.