Prudential advisory sales reach record $1.4 billion
By Brie CarterKey points
- Prudential Financial (NYSE:PRU) reported record third-quarter 2026 sales of approximately $1.4 billion at its U.S. advisory business.
- Client assets reached approximately $80 billion, up from nearly $50 billion four years ago.
- The business added more than 450 experienced financial advisors over 18 months and continues expanding its wealth management capabilities through its LPL Financial relationship.
Prudential Financial (NYSE:PRU) reported approximately $1.4 billion in record third-quarter 2026 sales at its U.S. advisory business, Prudential Wealth Advisors.
The business also recorded its highest monthly sales in September, while total revenue increased 20% over two years.
Client assets reached approximately $80 billion, compared with nearly $50 billion four years earlier.
More than 450 experienced financial advisors joined over the past 18 months, bringing the business to more than 3,000 advisors serving nearly 4.3 million individual clients nationwide.
Separately, Prudential Financial reported third-quarter net income of $1.388 billion, compared with $1.431 billion in the same period last year, while adjusted operating income declined to $1.321 billion from $1.444 billion.
Prudential says it is narrowing its geographic footprint through announced sales in Brazil, Mexico and South Africa and completed exits from Indonesia and Kenya, while its relationship with LPL Financial continues to expand wealth management capabilities.
