
Hasbro revenue jumps 15% to $1.6 billion in third quarter
- Hasbro reported third-quarter 2026 revenue of approximately $1.60 billion, up 15% year over year, exceeding analysts' $1.48 billion estimate as Magic: The Gathering sales surpassed $600 million for the first time.
- Operating profit reached $517 million, while adjusted operating profit increased 52% to $541 million; reported diluted EPS was $2.77 and adjusted EPS was $2.90.
- Hasbro increased its 2026 constant-currency revenue growth forecast to 7%–9%, from 5%–7%, and announced plans to double its annual share repurchase target.
Hasbro (NASDAQ:HAS) reported third-quarter 2026 revenue growth of 15% to approximately $1.60 billion, driven by higher sales across gaming, consumer products and entertainment.
Wizards and Digital Gaming revenue increased 31%, led by Magic: The Gathering, which generated more than $600 million in quarterly revenue for the first time.
“We delivered a fourth consecutive quarter of double-digit revenue growth,” said Hasbro CEO Chris Cocks, citing strong demand for Magic and licensing partnerships.
Operating profit reached $517 million, while adjusted operating profit increased 52% to $541 million, including approximately $55 million in tariff refunds.
Hasbro raised its 2026 constant-currency revenue growth outlook to 7%–9%, from 5%–7%, and doubled its annual share repurchase target.
Consumer Products revenue increased 4%, Entertainment rose 9%, and Monopoly Go! contributed $41 million to Wizards and Digital Gaming quarterly revenue.
Hasbro returned $206 million through dividends and share repurchases during the quarter, while deploying $79 million toward debt reduction and prefunding future maturities.

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