Gray Media raises political ad revenue outlook
- Gray Media increased its third-quarter 2026 political advertising revenue guidance to $188 million–$195 million from $165 million–$185 million.
- The company raised the low end of total revenue guidance to $950 million while maintaining the high end at $965 million.
- Gray Media lowered corporate and administrative expense guidance to $30 million–$35 million from $35 million–$40 million.
Gray Media (NYSE:GTN) raised its third-quarter 2026 political advertising revenue guidance to $188 million–$195 million, compared with its previous forecast of $165 million–$185 million.
The updated outlook also increased the low end of total revenue guidance to $950 million from $935 million, while the company maintained the high end at $965 million.
Gray Media revised core advertising guidance to a range of down 1% to flat as reported from its previous expectation of flat as reported, while corporate and administrative expense guidance declined to $30 million–$35 million from $35 million–$40 million.
Gray Media operates television stations and digital media businesses across U.S. markets, generating revenue from advertising, political campaigns, and other media services.
The company said the updated political advertising guidance includes an estimated $9 million contribution from recent acquisitions through September 30, 2026, while third-quarter results remain under final review.
