The Golden Globes just turned into a $2.5 million trading floor

The 2026 Golden Globes flashed live betting odds on screen and pulled in more than $2.5 million in wagers before the first award was announced.

Prediction market Polymarket became an official partner, blurring the line between entertainment, finance and gambling while studios quietly benefited from the commercial upside of winning.

The backlash is growing fast, and the bigger question is whether this is the future of live events, or the moment awards shows finally crossed a line.