The Golden Globes just turned into a $2.5 million trading floor
Share
The 2026 Golden Globes flashed live betting odds on screen and pulled in more than $2.5 million in wagers before the first award was announced.
Prediction market Polymarket became an official partner, blurring the line between entertainment, finance and gambling while studios quietly benefited from the commercial upside of winning.
The backlash is growing fast, and the bigger question is whether this is the future of live events, or the moment awards shows finally crossed a line.
More from United States
Lamar raises 2026 AFFO outlook to $8.97
Lemonade posts $336 million Q3 revenue, narrows loss
BD reveals $5.27 billion Q4 revenue, raises 2027 outlook
Cummins earnings surge to $1.14 billion as sales climb 13%
Six Flags reveals $1.17 billion Q3 revenue amid $366 million loss
EPAM Systems reports $1.43B Q3 revenue, expands buyback to $1.8B