Why did Getty Images (NYSE:GETY) enter into a display partnership with OpenAI?

Getty Images (NYSE:GETY) entered the partnership to integrate its licensed content libraries directly into OpenAI's search and discovery experiences within ChatGPT. The company expects this collaboration to deliver richer, high-quality visual responses to AI users.

What is the financial layout of the agreement between Getty Images (NYSE:GETY) and OpenAI?

The exact financial terms and dollar amounts of the multi-year deal between Getty Images (NYSE:GETY) and OpenAI were not publicly disclosed. Following the partnership news, the stock traded flat.

How does this partnership impact the content creators working with Getty Images (NYSE:GETY)?

Getty Images (NYSE:GETY) continues to source material from its network of almost 600,000 global content creators to supply the platform. The deal expands the digital distribution of their licensed visual works into artificial intelligence ecosystems.

What is the timeline for integrating the libraries of Getty Images (NYSE:GETY) into ChatGPT?

The multi-year display agreement takes effect immediately to begin embedding content from Getty Images (NYSE:GETY) into OpenAI's platform. The integration will scale across various search and discovery features over the course of the contract.

What is the global market impact of this deal for Getty Images (NYSE:GETY)?

This agreement allows Getty Images (NYSE:GETY) to expand its digital marketplace presence by reaching millions of active ChatGPT users worldwide. The move establishes a framework for licensed media utilization within global generative AI applications.

Tech

Image for illustrative purposes only. Not a real photo.

Getty Images signs multi-year OpenAI deal

Written by Liezl GambePublished Jun 22, 2026, 8:10 AM

Getty Images announced a multi-year display partnership to integrate its licensed content library into OpenAI's ChatGPT platform.
Following the announcement, the company's share price remained unchanged at $0.61.
The collaboration aims to enhance AI-powered search experiences by providing high-quality, trusted visual media.

Getty Images (NYSE:GETY) signed a multi-year display partnership to bring its licensed content libraries directly into OpenAI's ChatGPT.

This digital integration marks a shift from traditional media licensing models toward direct artificial intelligence search platforms.

"High-quality, licensed visual content makes AI-powered search and discovery more useful and more trustworthy," said Getty Images Chief Executive Officer Craig Peters.

The company stated that its extensive archives cover more than 160,000 news, sports, and entertainment events annually.

Following the announcement, Getty Images' share price was unchanged at $0.61.

The marketplace manages millions of historical photographs and currently collaborates with almost 600,000 global content creators.

This integration follows similar multi-year visual distribution agreements executed by the platform with other digital media providers.

Getty Images signs multi-year OpenAI deal

Frequently asked questions

Assets related to this article