Duolingo acquires Animade to expand design team

• Duolingo (NASDAQ:DUOL) acquired London-based animation and motion design studio Animade to strengthen its internal Design Studio capabilities.
• Animade’s team will join Duolingo to support product innovation, growth experiments, and creative projects across the company.
• Duolingo said the acquisition supports its continued investment in design talent alongside AI-driven product development.

Duolingo (NASDAQ:DUOL) announced the acquisition of Animade, a London-based animation and motion design studio, to expand its in-house Design Studio and support product experience development.

The acquisition adds Animade’s animation, interactive design, and product storytelling capabilities to Duolingo as the company continues building creative resources after expanding its user base and product offerings.

Animade’s team will join Duolingo and work on product innovation, growth experiments, and new creative initiatives, while expanding the company’s design presence in the United Kingdom.

Duolingo did not disclose the financial terms of the acquisition or provide details on the number of Animade employees joining the company.

Duolingo has increasingly invested in design and artificial intelligence tools as part of its product development strategy, using creative technology to improve user engagement across its learning platform.

The acquisition adds Animade’s specialist animation and motion design capabilities to Duolingo’s broader product development efforts as the company continues expanding its global language learning services.