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Foreign smartphone shipments in China edge higher in April
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Foreign smartphone shipments in China edge higher in April

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Shipments of foreign-branded mobile phones in China, including Apple's (NASDAQ:AAPL) iPhone, increased 1.8% in April compared to the same month last year, pointing to a stabilizing consumer electronics market amid intense domestic competition.

According to data released Tuesday by the China Academy of Information and Communications Technology (CAICT), a government-affiliated research firm, shipments of international smartphone brands reached 3.59 million units last month, up from approximately 3.52 million units recorded in April of the prior year.

Because Apple represents the vast majority of foreign-branded device shipments within the Chinese market, the data serves as a proxy for the iPhone’s performance in the country.

The modest growth indicates that international vendors are holding their ground despite a resurgence from domestic rivals, most notably Huawei Technologies, which has successfully captured local market share through premium product launches.

The incremental gain follows an aggressive discounting campaign executed across major Chinese e-commerce platforms during the spring, where retail vendors reduced prices on higher-end international models to sustain volume momentum.

The broader Chinese mobile sector also demonstrated improved health.

Total handset shipments within the country rose 2.8% year-on-year to 25.73 million units in April, according to the CAICT data.

The low-single-digit expansion across both domestic and international segments underscores a gradual normalization of consumer demand following a volatile opening quarter, which had been pressured by rising component and memory costs.

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