Accenture to acquire Sagacity customer intelligence firm

• Accenture (NYSE:ACN) acquired UK-based data and customer intelligence firm Sagacity to expand its AI-powered customer transformation capabilities through Accenture Song.
• The acquisition adds more than 140 professionals and Sagacity’s data assets, AI technology, and customer intelligence expertise to Accenture’s operations.
• Accenture said the deal supports growing client demand for connected data, AI, and operational solutions that improve customer experiences.

Accenture (NYSE:ACN) announced the acquisition of Sagacity, a London-based data and customer intelligence company founded in 2005, to strengthen Accenture Song’s customer reinvention services.

The transaction combines Sagacity’s data assets and AI-enabled technology with Accenture’s industry expertise, technology platforms, and customer operations capabilities.

"Joining Accenture represents an exciting opportunity to accelerate the impact of our people, data and technology," said Anita Dougall, CEO and co-founder of Sagacity.

Sagacity’s more than 140 professionals will expand Accenture Song’s UK and Ireland delivery capabilities across strategy, design, implementation, and operations, while financial terms of the transaction were not disclosed.

Accenture said the acquisition is intended to help organizations use customer intelligence and AI tools to develop more personalized experiences across industries including utilities, retail, banking, and telecommunications.

Accenture provides technology, consulting, and business services globally, while Accenture Song focuses on customer experience, marketing, and digital transformation solutions.