WisdomTree is positioning tokenisation as the next major evolution in finance, arguing it could reshape investing in the same way ETFs disrupted mutual funds.
The firm’s head of digital assets, Will Peck, said WisdomTree is building regulated tokenised products that link real-world assets to blockchain-based tokens.
“We asked ourselves the question: what could do to ETFs what ETFs did to mutual funds?”
Peck said.
WisdomTree aims to act as the regulated bridge between off-chain assets and their on-chain representations, ensuring legal and structural integrity for tokenised real-world assets.
The strategy focuses on crypto-native users, offering products like tokenised money market funds that can deliver yield within self-custody and DeFi environments.
This approach could provide an alternative to unregulated yield platforms, giving users access to regulated returns directly on blockchain infrastructure.
The move signals growing convergence between traditional finance and decentralised systems, with tokenised funds potentially reshaping how retail investors access financial products.