Visa study finds stablecoin adoption jumps
Share
- Visa’s Money Travels 2026 study found hypothetical protections lifted US stablecoin adoption intent from 36% to 56%.
- The survey covered 2,192 US adults and found 64% trust depends on the payment provider.
- Visa also found 56% of Americans had never heard of stablecoins.
Visa Inc (NYSE:V) found US stablecoin adoption intent rose from 36% to 56% with hypothetical bank-level protections.
The increase came from a scenario including bank-level fraud protection and deposit insurance.
“Remittances are a lifeline—funding education, essentials, and investment back home,” Visa Direct Global Head Vira Platonova said in a statement.
Visa’s study surveyed 2,192 US adults and found 64% trust depends more on providers.
“The future of the industry will be won by the providers that work hardest to earn that trust,” Platonova added.
The survey also found 45% would use stablecoins through an existing financial provider, versus 36% overall.
However, 56% of respondents had never heard of stablecoins, while 36% had encountered payment scams.
Following the announcement, Visa Inc (NYSE:V) shares were down 0.14% at $361.52.
