Why is The Open Network rebranding Toncoin to Gram?

The Open Network plans to rename Toncoin to Gram to revive the cryptocurrency's original identity from the project's 2018 white paper. According to founder Pavel Durov, the move is intended to reconnect the network with its roots while supporting the next phase of development.

What is Gram and how is it related to TON?

Gram was the original name of the cryptocurrency created for The Open Network before Telegram's blockchain project was halted in 2020. The proposed rebrand brings back that original branding while keeping the underlying blockchain infrastructure unchanged.

Will TON holders need to swap their tokens for Gram?

No. The Open Network has stated there will be no token swap, migration, bridge, claim process or conversion event. Existing balances, wallet addresses, smart contracts and holdings will remain exactly the same.

Why did TON's price jump after the announcement?

Investors reacted positively to the rebranding proposal and its association with Telegram's broader growth plans. TON rose more than 15% following the announcement as traders anticipated stronger ecosystem development and increased user engagement.

What role does Pavel Durov play in the rebrand?

Durov publicly endorsed the proposal and described it as a return to the network's origins. His involvement is significant because he founded Telegram and was instrumental in the original TON vision before regulatory challenges forced Telegram to step back.

How much support does the Gram proposal currently have?

At the time of the announcement, nearly 80% of participating tokens supported the proposal. Around 1.8 million TON tokens had been pledged in favour of the rebrand through the governance vote.

What is the "Make TON Great Again" roadmap?

The roadmap is The Open Network's strategy for expanding its ecosystem and strengthening integration with Telegram. Previous milestones included blockchain performance upgrades, lower transaction fees and Telegram becoming the network's primary driver and largest validator.

How does the rebrand fit into TON's long-term strategy?

The rebrand is designed to support TON's goal of becoming the infrastructure layer for Telegram's Web3 ecosystem. The network aims to power payments, digital ownership, mini-apps, AI services and blockchain-based applications for Telegram's user base.

Image for illustrative purposes only. Not a real photo.

TON jumps as network revives Gram brand

Written by Mahathir BayenaPublished Jun. 2 2026Last Updated Jun. 2 2026

The Open Network has unveiled plans to rebrand its Toncoin token as Gram, reviving the original name used in the project's 2018 white paper and triggering a sharp rally in the cryptocurrency.

Telegram founder Pavel Durov announced the change on Monday, describing the move as a return to the network's origins and a step toward the next phase of development.

“Gram was the original name of TON’s currency in the first white paper,”

Durov said, adding:

“We’re returning to our roots — and starting a new chapter.”

The proposed rebrand follows Telegram's emergence as the network's primary driver and largest validator earlier this year, with the project positioning the change as part of its broader “Make TON Great Again” roadmap.

TON launched a governance vote on the proposal, clarifying that there will be no token swap, migration or balance changes, with all wallets, addresses and smart contracts remaining unchanged throughout the transition.

At the time of the announcement, nearly 80% of participating tokens supported the proposal, representing around 1.8 million TON pledged in favour of the rebrand.

Investors reacted positively to the news, sending TON up more than 15% from around $1.95 to above $2.25 before some gains were pared back, while the network continues pursuing its long-term goal of building a Web3 super app ecosystem for Telegram's one billion users.

At the time of reporting, Toncoin price was $2.05.