What did Ondo Finance (ONDO) announce about John Hoffman?

Ondo Finance hired John Hoffman, a former senior executive at Invesco and Grayscale, as managing director and head of product portfolios. He will lead the company's push into tokenised investment portfolios and broader onchain asset-management products.

Why is John Hoffman's hiring important for Ondo Finance?

Hoffman brings experience from both traditional finance and crypto, having worked at Invesco's ETF business and Grayscale's digital asset division. His background could help Ondo attract institutional investors and develop more sophisticated investment products.

What are tokenised portfolios that Ondo Finance wants to build?

Tokenised portfolios are investment baskets represented on a blockchain rather than through traditional financial infrastructure. These portfolios can combine multiple assets and strategies into a single onchain product that investors can access digitally.

How is Ondo Finance changing its business strategy?

Ondo is expanding beyond tokenised versions of individual assets such as Treasury products and stocks. The company now wants to offer managed investment strategies and diversified portfolios built directly on blockchain rails.

How large is Ondo Finance's tokenised asset business today?

Ondo Global Markets has surpassed $1 billion in total value locked across more than 250 tokenised stocks and ETFs, according to the company. This makes Ondo one of the largest crypto-native players in the tokenisation sector.

Why does tokenisation matter for investors?

Tokenisation creates blockchain-based versions of traditional assets such as stocks, bonds and funds. Supporters argue it can improve efficiency, reduce settlement times, enable around-the-clock trading and make assets easier to transfer between platforms.

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Ondo taps Invesco veteran for tokenised portfolios

Written by Isaac FrancisPublished Jun 12, 2026, 6:24 AMLast Updated Jul 6, 2026, 8:00 AM

Ondo Finance has appointed former Invesco ETF executive and Grayscale managing director John Hoffman as managing director and head of product portfolios to accelerate its expansion into tokenised investment products.

Hoffman will oversee the development and distribution of tokenised portfolios, including investment baskets created with asset managers and strategies built around Ondo’s existing offerings.

“Our next step is building the world's most trusted platform for intelligently managed, onchain investment portfolios,”

Said Ondo Finance managing director and head of product portfolios, John Hoffman.

The appointment signals Ondo’s ambition to move beyond tokenised stocks and Treasury products into managed investment solutions built on blockchain infrastructure.

Hoffman said:

“It took 30 years for ETFs to go from niche product to the default vehicle,”

Adding that:

“The infrastructure is here and the next generation of portfolio products will be built onchain.”

The hiring comes as tokenisation gains momentum across traditional finance, with firms including BlackRock, Franklin Templeton, Fidelity and JPMorgan launching or testing blockchain-based investment products.

Ondo has emerged as one of the largest crypto-native tokenisation platforms, with its tokenised asset offerings helping drive more than $1 billion in total value locked across over 250 stocks and ETFs through Ondo Global Markets.

At the time of reporting, Ondo price was $0.3584.

Ondo taps Invesco veteran for tokenised portfolios

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