Major League Soccer and its commercial arm Soccer United Marketing announced a multi-year partnership with Polymarket to integrate prediction markets into fan-facing digital and live match experiences across the United States.
The agreement names Polymarket as the official and exclusive prediction market partner of MLS, the MLS All-Star Game, MLS Cup presented by Audi, and the Leagues Cup.
Soccer United Marketing confirmed the deal was announced on 26 January 2026 as part of a broader strategy to expand interactive fan engagement ahead of the 2026 FIFA World Cup.
The partnership will allow prediction market data to appear across MLS digital platforms, including websites, mobile apps, and selected broadcast-adjacent second-screen products.
MLS said the integration is designed to reflect real-time fan sentiment during matches without influencing on-field outcomes or officiating decisions.
Polymarket’s tools will be embedded as optional engagement features, giving fans the ability to track crowd expectations around match events, player performances, and tournament outcomes.
Independent monitoring systems will oversee trading activity to ensure match integrity and prevent manipulation or misuse of market data.