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Ice Open Network is entering a pivotal phase as it expands its blockchain ecosystem.
The project is transitioning from its original ICE token to the new ION token.
Leadership says the shift reflects a broader focus on decentralised applications usability.
Chief executive Alexandru Iulian Florea discussed the strategy during a recent AMA session.
He said mainstream adoption depends on familiar and intuitive user experiences.
Florea described ION as deliberately designed to feel Web2 friendly on the surface.
The project originally began as a mobile mining application.
Early traction helped shape the development of a layer one blockchain.
Florea said the app reached one million users within its first week.
User numbers reportedly climbed to around thirty million within seven months.
This growth formed the base for building ION’s DApp framework.
Online+ was launched as the flagship social application on ION.
The app is positioned as a full social platform rather than a crypto interface.