
Coinbase cuts 14% staff in AI pivot
Coinbase will cut about 14% of its workforce, or roughly 700 jobs, as it restructures operations amid a market downturn and a shift toward artificial intelligence.
CEO Brian Armstrong said the company will flatten management layers, reduce hierarchy to five levels below top leadership and require managers to act as “player-coaches” within smaller AI-driven teams.
“To those affected, we will be providing a comprehensive package to support you through this transition,”
Armstrong said, outlining severance including at least 16 weeks of pay and extended healthcare coverage.
The company expects restructuring costs of $50 million to $60 million, with the plan set to be largely completed by the second quarter of 2026.
The move reflects a broader strategy to integrate AI into operations, using automation to increase productivity while reducing headcount.
Other crypto firms have taken similar steps, with Gemini, Crypto.com and Algorand Foundation all announcing workforce reductions tied to cost pressures and AI adoption.
The layoffs highlight how crypto companies are adapting to weaker market conditions while reshaping teams around AI-driven efficiency.