
Circle launches cirBTC to rival Coinbase
Circle has launched cirBTC on Ethereum, introducing a wrapped Bitcoin token as the stablecoin issuer seeks to compete with Coinbase and BitGo in the growing market for synthetic Bitcoin assets.
The new token is backed one-for-one by Bitcoin and is designed to allow investors to use their BTC holdings across decentralised finance applications, including lending platforms, decentralised exchanges, tokenised asset protocols and stablecoin ecosystems.
Circle said the product is aimed at institutions that primarily hold Bitcoin and are already familiar with the company's infrastructure through its USDC stablecoin business.
Wrapped Bitcoin products exist because the Bitcoin network lacks the native programmability required for most DeFi applications, prompting users to convert BTC into tokenised versions that can operate on networks such as Ethereum.
The synthetic Bitcoin market remains relatively small compared with Bitcoin's overall valuation, with total wrapped Bitcoin assets carrying a combined market capitalisation of between US$12.5 billion and US$13.5 billion, representing roughly 1% of Bitcoin's US$1.25 trillion value.
The sector is currently led by Wrapped Bitcoin (wBTC), which launched in 2019 and holds a market capitalisation of approximately US$7.3 billion, while Coinbase's cbBTC, introduced in 2024, has grown to nearly US$5.4 billion.
The launch positions Circle, whose USDC stablecoin exceeds US$75 billion in market value, to compete directly for institutional demand as firms increasingly look for ways to deploy Bitcoin holdings across decentralised finance infrastructure without selling the underlying asset.
At the time of reporting, Ethereum price was $1,641.37.