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Bybit EU anniversary campaign spotlights MiCAR utility shift

Written by Jon CuthbertPublished dez. 29 2025Last Updated dez. 29 2025

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Bybit EU marked Bybit’s seventh anniversary with a Europe-only promotion that reflects how regulated crypto platforms are adapting to MiCAR requirements.

The #7UpBybit Birthday Blast offers eligible European users 150 days of free access to the ZEN.COM PRO plan, valued at €34.50.

The reward is available exclusively through the Bybit EU platform and is not extended to offshore or global users.

The campaign shows a move away from pure trading rebates towards partnership-led utility rewards.

Bybit EU structured the incentive around fintech services rather than direct trading bonuses.

This approach signals how MiCAR is influencing growth strategies across Europe’s crypto sector.

Bybit EU operates as a MiCAR-licensed Crypto-Asset Service Provider based in Vienna.

Under MiCAR, exchanges face stricter oversight on marketing practices, incentives, and investor protection.

The ZEN.COM PRO reward is positioned as a practical benefit rather than a speculative inducement.

ZEN.COM is a regulated European fintech offering payments, foreign exchange services, and premium account features.

The PRO plan typically includes enhanced FX rates, advanced card tools, and expanded account functionality.

Bybit EU limited eligibility to new ZEN.COM users to reduce duplication and abuse risks.

Each user can redeem the reward only once, reinforcing compliance-focused design.

Rewards are distributed through Bybit Points earned from defined platform activities.

These activities include daily check-ins, account verification with an initial top-up, spot trading, and referrals.

The campaign runs within Bybit EU’s Daily Treasure Hunt from late November 2025 to early January 2026.

The points-based structure mirrors loyalty programmes used by traditional fintech firms.

Users can also redeem points for USDC airdrops, fee savers, and scratch-card-style prizes.

The model encourages consistent engagement rather than high-risk trading behaviour.

Bybit EU’s strategy prioritises retention and verified user activity over short-term volume spikes.

The EU-only structure reinforces operational separation between regulated and offshore entities.

Industry observers see this as evidence of how MiCAR is reshaping crypto product design.

Competition among European exchanges is increasingly centred on partnerships and ecosystem depth.

Integrated finance offerings are becoming key differentiators in a harmonised regulatory market.

Bybit EU’s collaboration with ZEN.COM positions crypto trading within a broader digital finance stack.

The campaign suggests compliant incentives can still drive meaningful engagement.

Analysts expect similar utility-driven promotions to become more common across MiCAR-regulated platforms.