Hong Kong-listed Boyaa Interactive International is seeking shareholder approval to invest up to $70 million in additional crypto assets over the next year.
The Web3 gaming firm said it plans to deploy idle cash reserves during market weakness to grow its crypto holdings and support development of its blockchain-based gaming business.
The company said it would focus on tokens with strong liquidity, large market capitalisation and long-term holding value as part of its treasury strategy.
The proposed allocation would add to Boyaa’s existing treasury of nearly $3 billion, including 4,091 Bitcoin worth around $2.8 billion and 302 Ether valued at approximately $621,200.
The move comes during a broader market downturn, with crypto prices down about 45% since October and fewer companies actively accumulating digital assets.
Boyaa is currently the 23rd-largest corporate Bitcoin holder globally and ranks third in Asia-Pacific behind Japan’s Metaplanet and China’s Next Technology Holding.
The company began shifting toward Web3 gaming in late 2023 and initiated its Bitcoin treasury strategy in early 2024 as part of its broader digital asset expansion.
At the time of reporting, Bitcoin price was $68,573.51.